As I read through Bunnell's insights on strategic giving and relationship building, I kept nodding along. His approach mirrors what we've learned at One Degree Financial: the most meaningful business growth comes from truly investing in others' success.
One thing that really stood out was Bunnell's take on the "Four Gifts" – practical ways to deepen business relationships while creating value for everyone involved. He breaks down how to shift from just doing the work to actively growing your business through genuine connections.
What I particularly appreciate is how Bunnell shows you can blend business development into your daily routine. It's not about adding more tasks to your plate; it's about changing how you approach the work you're already doing.
At One Degree Financial, I've seen firsthand how this "give first" mindset works. When we focus on helping our clients succeed, rather than just selling services, everyone wins. It's why we spend time teaching financial concepts, sharing insights, and making connections – because real value comes from genuine support.
If you're looking to grow your business in a way that feels authentic and builds lasting relationships, I highly recommend picking up "Give to Grow." It offers practical strategies that work in the real world, whether you're running a tech startup or leading a non-profit.
Want to discuss how these principles could help your business grow? Let's talk.